back to top

Wind farm well connected

September, 2011

It is often the case that in business, as in life, the seemingly little things you do can make all the difference.

Those who foster good relations with their neighbours or go out of their way to engage with the public are often rewarded with a raised profile and reinforced reputation.

All of which highlights the importance of community relations, ensuring companies have a positive relationship with the people that really matter.

Relationships matter

London Array is one of many major organisations that understand the benefits of interacting with the people around them.

The offshore wind farm firm, which has its construction base in Ramsgate, recently built upon its strong local relations by sponsoring Ramsgate Week. The annual sailing regatta draws thousands of visitors into the coastal town each year.

Thomas Bonnichsen, Construction Manager for London Array, said having the community’s backing and support was important for the project.

“London Array was proud to be the title sponsor of Ramsgate Week 2011,” he said. “It is a fantastic event that brings local people together, and as our construction base is, and our operations and maintenance base will be, at Ramsgate Port we already feel very much a part of this community.

“We were pleased to be able to give something back to local people as a thank you for the widespread support they have shown the project, and we will continue to engage with the local community to ensure this positive relationship continues during the long-term operation and maintenance of London Array.”

Maxim helped coordinate London Array’s involvement in Ramsgate Week, preparing for the regatta months in advance to ensure the renewable energy company’s message was well-received.

Event preparation

Our behind-the-scenes efforts included arranging for decorative flags and promotional hand warmers for the competitor sailing packs to be produced, organising a sailing day for London Array staff and preparing information for the London Array website.

Maxim also took a hands-on role, liaising with PR contacts and photographers throughout Ramsgate Week to maximise the editorial opportunities.

Philip Jones, Director at Maxim, said the importance of community engagement should not be underestimated.

He said: “Positive relations with the local community are vital for many companies, whether they are looking to improve their local profile, undertake a significant infrastructure development in the area, or are simply eager to maintain a motivated workforce. Any organisation can significantly benefit from the positive profile good community engagement can bring.”

For more information visit the London Array website.

Philip Jones - Associate

Philip Jones

Maxim / Associate

posted in: marketing, maxim/client news, public relations,

we'd love to work with you

get in touch