March, 2013
Nobody can have missed the media maelstrom that engulfed Findus UK after horsemeat was discovered in its frozen lasagne – a real-life media relations ‘night-mare’. However, what most people will be unaware of is that the company disposed of its entire communications team back in 2011.
The move, part of the company’s efforts to cut costs, could arguably have been its most expensive failure to date, as many in the PR industry considered its handling of the horsemeat crisis lamentable.
“While the lasagne may have been fit for human consumption, its PR was certainly not fit for purpose. And while the private-equity backed frozen food company may have appointed a heavyweight agency to step into the breach, no agency, no matter how good, can turn around the tide of negative headlines at the push of a button,” said Maxim’s Andrew Metcalf.
He added: “Successful media relations is all about the actual relations, and works best when they are built on understanding, trust and delivery. Being brought in to solve a crisis after the event, with little or no preparation, is always going to be a big task.”
Thinking about the response to the PR crisis and adopting a horse-related analogy, Tescos was quick out of the gates, while Findus’ PR was still back in the paddock putting on its saddle.
“Even when Findus did get in the race the company had been overtaken by the unfolding Europe-wide events, and finally limped home a very sorry, and arguably crippled last.”
Where Tesco did come in for criticism was over its failure to put up a senior spokesperson for live interview, preferring instead to issue a video press release of Chief Executive Philip Clarke to the broadcast media. It was right of Tesco to seek to reassure the public, and respond to politicians’ criticism that the supermarkets needed to improve their communication with the public, however, the problem came in the delivery of the message.
Andrew Metcalf added: “By choosing not to provide live interviews, and questioning from the press, it gave the impression that Tesco was not confident of its position. The use of a video press release showed a lack of transparency, and rather than reinforce its reputation by empathising with its customers, it did the exact opposite, and arguably also undermined its relations with the media.”
As a result of the fallout from the horsemeat furore there will now be many business leaders, regardless of the industry they are in, viewing PR not as an expensive add-on, but an essential ingredient to help protect their hard-fought and hard-earned reputation.
Andrew Metcalf
Maxim / Managing Director
posted in: advice, media relations, public relations, reputation management, social media,
Renewed interest in renewables from new Government
Labour came to power with a manifesto that said they will work with the private sector. We look at the plans to double onshore wind, triple solar power, and quadruple offshore wind by 2030 and consider what might it mean in terms of communications and community engagement.
October, 2024 more
The plain and simple answer to good communication
Choose your language to suit your audience and don't over-complicate.
April, 2024 more
The importance of handling crisis comms correctly
Every organisation, regardless of size or industry, is susceptible to crises that can potentially tarnish their reputation and even threaten their very existence.
March, 2024 more
Greenwash claims face red flag from the European Union
The European Commission is looking to bring in new legislation to clamp down on greenwashing by companies. This has major implications for businesses and their communication advisers who are promoting their Environmental, Social and Corporate Governance (ESG) credentials, and who operate in the European Union.
March, 2024 more
There’s no such thing as a free lunch, or is there?
In which we consider why it can be a good thing to host a networking event.
February, 2024 more
Time to refresh your personal brand?
The beginning of the year is a good time to take a look at your branding and marketing, not just for your organisation but also for your personal brand. If you think you don’t have one, think again.
January, 2024 more
Constructing a case for development
The construction industry is vitally important to the economy in the South East. There are some fantastic companies, but too often before a spade can be put in the ground there’s the need to navigate the court of public opinion, and that requires good communication from the start.
October, 2023 more
Helping companies gain planning permission across Kent and the South East
Maxim has helped numerous public and private sector organisations to achieve planning permission for a wide range of schemes, including commercial and residential developments, major infrastructure and renewables projects.
October, 2023 more
Kent journalists’ worst moments
We asked Kent journalists to describe the worst or most embarrassing thing that’s ever happened to them in their jobs. We got such a variety of answers – from the genuinely traumatic to those that made us gasp or laugh out loud.
October, 2023 more
Awards shortlistings can do wonders for your brand
All awards involvement is good, so make sure you celebrate taking part.
September, 2023 more
Effective public relations is much more than simply media relations – the value of a press release goes beyond just sending it to the media. It’s about utilising the reach of all available channels to communicate with your target audience(s) and key stakeholders.
August, 2023 more
Understanding the political landscape
A key part of our work involves advising clients on the political landscape, and how best to engage with local stakeholders. MD Andrew Metcalf gives an insight into what recent political changes might mean for local businesses as we edge closer to the General Election.
August, 2023 more
Andrew Metcalf, Managing Director of Kent PR, marketing and public affairs agency Maxim, considers what it takes to demonstrate you’re a good company.
August, 2023 more
When is it okay to let others use your brand?
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, explains why it can be good to let your brand out into the wild.
July, 2023 more
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, considers when something is – and isn't – news.
June, 2023 more
Finalists unveiled for Kent Press & Broadcast Awards 2023
The finalists for the ninth annual Kent Press & Broadcast Awards (KPBA) have now been revealed, after the team of independent judges personally reviewed almost 100 entries across 14 categories.
June, 2023 more
Repeat after me: repetition is a good thing
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim explains why it's important to repeat yourself.
June, 2023 more
Sponsorship as a way to market your brand
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim looks at an alternative way of promoting your business.
June, 2023 more
Kent Press & Broadcast Awards 2023 open for entries
The Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism, is now open for entries.
March, 2023 more
Boost your marketing with some alternative advertising
When it comes to getting your name out there, the obvious thing to do is advertise but sometimes you need to complement the magazine, TV or billboard. Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, suggests a different approach.
February, 2023 more
Take some positive action for your publicity
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, offers some advice for raising your profile on a budget.
January, 2023 more
Cost of living crisis sees scaled-back Christmas ads
As Christmas fast approaches, brands are vying for our attention more than ever but with the cost of living crisis a real concern, this year seems a little different.
December, 2022 more
What are FAQs and why do I need them?
Frequently asked questions can be a valuable business tool, writes Maxim Account Director Erica Jones, if you take the time to prepare and share them.
November, 2022 more
Look after your personal brand
These days your personal brand can be just as important as an organisation’s, whether you’re a national figure or simply a business person trying to get on with an everyday job, according to Rachel Knight, Director at Maxim.
September, 2022 more
When is a good time to join a social media trend?
It can be tempting to jump on a Twitter trend as soon as you spot it. Erica Jones, Account Director at Kent PR, marketing and public affairs agency Maxim explains why sometimes it’s better to wait.
September, 2022 more
Professional photography is a cost-effective investment
We all know a picture speaks a thousand words. Erica Jones, Account Director at Kent PR, marketing and public affairs agency Maxim, wants to know how many of you acknowledge this fact when marketing your business?
August, 2022 more
Don’t over-complicate your message
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, explains the importance of press releases and how to use them.
July, 2022 more
Your marketing is great, but how are your internal communications?
Are your communications overlooking an important audience? Erica Jones, Account Director at PR, marketing and public affairs agency Maxim, explains.
May, 2022 more
P&O Ferries’ reputation is lost at sea
The scandalous sacking of P&O Ferries’ 800 staff with immediate effect has damaged its reputation locally and nationally. Can the company recover, and who else has been damaged?
March, 2022 more
‘Local not London’, is that too much to ask?
Supporting ‘Local’ is much more than where you buy your skinny mocha latte, curly kale and carrots, it needs to extend to every purchasing decision made by business.
March, 2022 more
Stakeholders are key to success
Talking to the appropriate people at the right time, using appropriate messaging is the basis for every successful project, whether that’s marketing a product or service, submitting a planning application or promoting a brand.
February, 2022 more
How do I hold my event during Covid?
Erica Jones, Account Director at Kent PR and marketing agency Maxim, considers the options for planning awards, conferences, dinners, exhibitions, and more in the face of Covid-19 uncertainty.
January, 2022 more
Do you remember where you were on the evening of Monday, 4 October? Rachel Knight, director at Kent PR, marketing and public affairs agency Maxim recalls the night social media was a little quieter than usual and explains why it's important not to rely on one form of marketing.
November, 2021 more
Own goal scored by shambolic European Super League announcement
The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.
April, 2021 more
Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.
April, 2021 more
Maxim ensures story is on the right track for publicity
A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.
April, 2021 more
Maxim helps secure major Kent planning permission
The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.
March, 2021 more
How do you secure positive press coverage during a pandemic?
Having a sense for what makes news is fundamental to achieving positive press coverage. Combined with longstanding media contacts and an ability to write a press release, great PR – like great comedy – is also about the timing, says Andrew Metcalf, Director of Kent PR and marketing agency Maxim.
March, 2021 more
Kent Press & Broadcast Awards 2021 open for entries
The annual Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism and organised by Kent PR and marketing agency Maxim, is now open for entries.
March, 2021 more
Trust – the bedrock for business
Trust is at the heart of every decision we take, whether it’s the technology we buy, the car we drive, the business we buy from or recommendations to others – or the politicians we vote for. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, considers what it means for business.
February, 2021 more
Can bricks ever again compete with clicks after Covid?
With online sales rocketing and footfall in physical shops significantly down, Andrew Metcalf, Director of PR and marketing agency Maxim, considers the options for our communities and struggling high streets.
February, 2021 more
Winners announced for the Kent Press & Broadcast Awards 2020
The sixth annual Kent Press & Broadcast Awards ceremony took a different shape this year as the winners of more than 30 awards were announced during a virtual ceremony.
November, 2020 more
Maxim shortlisted for national communications award
A major community engagement campaign sees Maxim on the shortlist for a national award, alongside client the Rochester Bridge Trust.
November, 2020 more
Drawing on the lessons of the past
Twenty-five years ago Maxim delivered its first major project – Transchannel ’95 – a cross-Channel exhibition which brought together 160 companies from Kent, Nord-Pas de Calais, Flanders, Wallonia and Brussels capital, writes Andrew Metcalf, Director of Kent PR and marketing agency Maxim.
November, 2020 more
Tunbridge Wells public relations and marketing agency Maxim is celebrating a landmark 25 years in business.
November, 2020 more
Protecting the integrity of your brand in times of crisis
Maintaining the integrity of your brand should be a key consideration for any organisation and it is often during a crisis that the matter requires the greatest attention, writes Philip Jones, Director at Kent PR and marketing agency Maxim.
October, 2020 more
Businesses urged to keep the marketing tap running
Maxim’s Andrew Metcalf takes us into his bathroom to explain how businesses can get their marketing activity right.
September, 2020 more
Things to consider before signing up to influencer marketing
If you’re considering recruiting social media influencers to help promote your products or add their name to your cause, it is not without risk and, argues Maxim’s Andrew Metcalf, it’s a case of caveat emptor – buyer beware.
September, 2020 more
A UK first, a sex trap and big stink – a recipe for strong editorial coverage
Having a ‘UK first’ is often an advantage when trying to secure media interest, add in a sex angle and a possible dystopian future, and you have the basis for a strong news piece. Maxim director Andrew Metcalf recently had the pleasure of helping to tell one such story for our client NIAB EMR.
August, 2020 more
For the safety of all involved, the Kent Press & Broadcast Awards ceremony is going virtual for 2020.
August, 2020 more
Difficult times for business publications
The demise of a publication that for many years was an integral part of the regional business community gives Andrew Metcalf, a Director at Kent PR and marketing agency Maxim, cause to reflect.
August, 2020 more
Big public backing for Biggleston Yard, Canterbury
Securing public support for a £30m Kent city centre investment to support the project team’s path through the planning process is one of Kent PR and marketing agency Maxim’s latest success stories, writes Andrew Metcalf, the Director who led the community and stakeholder engagement activity.
August, 2020 more
Successful bid strengthens Maxim client
Raising awareness of what an organisation does, and how it makes a difference, can help secure influential advocates and have a major impact on the success of a business. Maxim director Andrew Metcalf considers a case in point, client NIAB EMR
July, 2020 more
Extension to submission date for Kent Press & Broadcast Awards entries
In recognition of the strange times we find ourselves in, the Kent Press & Broadcast Awards entry deadline has been extended
June, 2020 more
Preparing for business re-opening and the post-covid world
While some of us will still be in shock over the impact of covid-19 on our businesses, many will have moved on to anger, and others might have accepted it. Andrew Metcalf, director of Maxim advises people to consider what they might do next.
April, 2020 more
Change of submission date for Kent Press & Broadcast Awards entries
In a bid to give all journalists a fair opportunity to enter the Kent Press & Broadcast Awards, the entry deadline has been extended.
April, 2020 more
We are here to help – call us for ‘no fee’ advice
Over the past fortnight our team has been putting its crisis communications and media relations experience to good use, advising many clients on the strategies – and actions – needed to support their businesses during the impact of COVID-19
March, 2020 more
Top tips for becoming a valued media spokesperson
The media is constantly on the lookout for credible spokespeople to respond to enquiries, often resulting in interviews in print, on radio, and on television. Andrew Metcalf, Director at PR and marketing agency Maxim, offers some advice on becoming – and proving yourself – a valued spokesperson for the media.
March, 2020 more
Protecting your reputation during the Covid-19 outbreak
Every business should be considering the possible impact of Coronavirus on how they operate during the ongoing uncertainty.
March, 2020 more
Sometimes words need to be serious, other times they need to be friendly and relaxed. Erica Jones, account manager at Kent PR and marketing agency Maxim, considers the importance of language when sharing your story.
February, 2020 more
What is a video press release?
A video press release, or a video news release, is filmed as a news report to then be issued to the media. Much like the written version, a video press release should be produced in a style that will make it easy for the media to use.
August, 2019 more
Adventure golf putts media management to the test
An ambitious client project saw Account Manager Erica Jones of PR and marketing agency Maxim juggling TV stations and interviews in an intense day of filming. Here she explains why even when the story is effortlessly spread, there’s still a lot of work to be done.
August, 2019 more
Winners announced for the Kent Press & Broadcast Awards 2019
Kent’s media gathered for the fifth Kent Press & Broadcast Awards ceremony where more than 30 awards were presented to recognise work in broadcast, digital and print journalism.
July, 2019 more
Learning about life in Public Relations
University of York student Lydia Thurlow, 21, joined the team at Maxim during a week-long experience learning what PR is all about.
June, 2019 more
RBLI enlists Maxim for centenary push
2019 sees Royal British Legion Industries (RBLI) celebrate 100 years of improving lives every day, and Maxim has been recruited by the military charity to help mark the milestone.
February, 2019 more
Personal achievement is a (half) marathon effort
From walking to running, Erica Jones, Account Manager at Kent PR and marketing agency Maxim, explains how a lesson learned at work has led to a very personal success.
February, 2019 more
With a little help from our friends
As a leading Kent PR, marketing and public affairs agency, Maxim’s role often involves working in partnership with our clients’ stakeholders.
October, 2018 more
Is the pun soon to be a thing of the past in the world of PR, its demise hastened by the onward march of search engine driven content?
August, 2018 more
University of Exeter graduate Mary Dewar explains her week’s introduction into public relations at Kent-based PR and marketing agency Maxim.
July, 2018 more
Winners announced for the Kent Press & Broadcast Awards 2018
Awards have been presented in 15 categories to recognise the efforts of print, broadcast and digital journalists at this year’s Kent Press & Broadcast Awards (KPBA).
July, 2018 more
Celebrating high quality design and development in Kent
Nominations are now open for entries into the Kent Design & Development Awards 2018, and PR and marketing agency Maxim is proud to be a headline sponsor.
June, 2018 more
Are you looking after your brand?
It’s a small thing, but your company logo plays a massive part in identifying your business. Erica Jones reminds us why it’s important to look after your logo.
May, 2018 more
Using public relations to make sure succession planning is a success
Succession planning is a challenge often overlooked until it's too late. Andrew Metcalf believes that public relations has an important role to play in helping the transition to go as smoothly as possible.
May, 2018 more
Wetherspoons calls time on social media
Is the decision from Wetherspoons' Tim Martin to call time on social media a cynical ploy to simply cut costs at the budget pub chain, or are the likes of Twitter and Facebook going a little flat for some brands? Andrew Metcalf and Rachel Knight of PR and marketing agency Maxim give their views.
April, 2018 more
Free Kent on Sunday pays ultimate price
For the first time in more than 15 years, there was no edition of Kent on Sunday this weekend after its owners, Archant, took the decision to close it. Andrew Metcalf looks back at the rise, and unfortunate fall, of the award-winning newspaper.
December, 2017 more
Widespread media coverage for latest plans for new Lower Thames Crossing
Maxim has helped engage with business and secure strong media coverage for the latest design for the new Lower Thames Crossing.
November, 2017 more
Maxim helped secure national media coverage for client Markerstudy Leisure and its venue Bewl Water when Sir Malcolm Campbell’s restored Bluebird K3 was rolled out for a public test day.
September, 2017 more
Three tips to get the most out of your PR agency
There’s no point employing a PR agency if you’re not going to make the most of them. Erica Jones highlights three things to help you on your way to premium publicity.
September, 2017 more
Winners announced for the Kent Press & Broadcast Awards 2017
Print, broadcast and digital journalists, as well as photographers and designers, were recognised in 14 categories at this year’s Kent Press & Broadcast Awards ceremony.
July, 2017 more
Social media is an important part of the Kent Press & Broadcast Awards ceremony. Relive the day via some of the best tweets.
July, 2017 more
Shortlist for the Kent Press & Broadcast Awards 2017 Announced
Fourteen categories, 129 entries and six judges - the #KPBA finalists have been announced.
May, 2017 more
Timing is (almost) everything in media relations
In PR – as in life – timing is not quite everything but it can play an important role in how much coverage a story receives.
May, 2017 more
President Trump’s PR spokesperson - the toughest PR job just got tougher
Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.
January, 2017 more
Ten questions to drive your marketing
Before diving headlong into marketing your company, and blowing your budget by adopting a bull in a china shop approach, step back and ask yourself some fundamental questions about your business.
January, 2017 more
Regional media and free press could be the casualties of new legislation
If you could take someone who annoyed you to court with no fear about the costs, would you do it? Andrew Metcalf, director of Kent PR and marketing agency Maxim, considers the potential consequences of Section 40 on the nation’s media, including the county’s own regional press.
December, 2016 more
Freebies: Good marketing tool or a waste of money?
There’s something about the word free that draws people in, but do we actually need, want or use those items we’ve hastily grabbed? Erica Jones from Kent PR and marketing agency Maxim looks at the benefits or otherwise of the free gift.
November, 2016 more
Public relations and positivity
Public relations focusses on the positive side of your work, explains Erica Jones of Kent PR and marketing agency Maxim.
November, 2016 more
Charlie 'leafs' Maxim with a sweet tooth for PR
University of Nottingham Student Charlie Crossley, 20, spent a week at Maxim learning about PR and not making very much tea for Andrew.
September, 2016 more
Protecting your reputation in a crisis
Any organisation, no matter how well run, can face a potential public relations crisis. How the situation is handled can make a significant difference to its impact.
September, 2016 more
Tips for taking photos for the press
A good picture can tell – or even sell – a story so as a PR agency Maxim always advises clients to use a professional photographer whenever possible. But what if you don't have the time or the budget?
September, 2016 more
It’s great to win awards and be told you’re the best of the best, but – when it comes to profile-building – awards really can be about taking part. Erica Jones of PR and marketing agency Maxim explains.
August, 2016 more
Winners of the Kent Press & Broadcast Awards 2016 announced
More than 100 guests gathered to celebrate the best of the county’s media at the second Kent Press & Broadcast Awards ceremony.
July, 2016 more
Relive the Kent Press & Broadcast Awards ceremony 2016
The best of the tweets using #KPBA before, during and after the Kent Press & Broadcast Awards ceremony.
July, 2016 more
Politician defends a journalist – shock horror
Does it matter if someone is offended by a reporter’s line of questioning? Andy Rayfield, account director at Kent PR and public affairs agency Maxim, says he believes journalists have every right to ask probing questions
June, 2016 more
Massive response to public consultation
The public consultation into the proposed new Lower Thames Crossing could have a big impact on the future of infrastructure in the South East. Kent PR and public affairs agency Maxim was involved in the campaign to encourage the business to community to have their say.
June, 2016 more
How to prepare to face the television cameras
Being interviewed by the media can be a daunting experience, being interviewed on film can make it even more nerve-racking. Erica Jones of PR and marketing agency Maxim offers some advice to help you get it right.
May, 2016 more
Finalists announced for the Kent Press & Broadcast Awards 2016
See how the #KPBA finalists reacted when we announced the shortlist.
May, 2016 more
The importance of local newspapers
With bloggers, social media, fanzines and citizen reporters creating a wealth of content, is local journalism still necessary?
May, 2016 more
Public relations versus marketing
What is the difference between public relations and marketing? Erica Jones of PR and marketing agency Maxim explains
April, 2016 more
Last minute rush secures bumper awards entries
Proving journalists love an impending deadline, 57 per cent of the 147 entries for the Kent Press & Broadcast Awards were submitted either the day before or on the closing date for submissions.
April, 2016 more
The secret to organising a group photograph
Erica Jones of PR and marketing agency Maxim offers some advice on gathering up important people for that must-have group photograph.
March, 2016 more
How can small businesses build a strong reputation in the media?
Andrew Metcalf, director of Kent PR and public affairs agency Maxim, will be sharing some of his knowledge on building a reputation in the media next week.
March, 2016 more
With the demise of the print edition of The Independent and the arrival of a new newspaper named New Day, Andrew Metcalf considers the ever-changing media landscape.
February, 2016 more
Cathy Newman to host Kent Press & Broadcast Awards
Journalist and broadcaster Cathy Newman will host this year’s Kent Press & Broadcast Awards ceremony in July.
February, 2016 more
University graduate is given an insight into public relations
Psychology graduate Kathleen Santer, 21, explains her week with Kent PR and marketing agency Maxim.
February, 2016 more
Creating an image, article or even a concept that is shared across the internet is every marketeers’ dream but it is virtually impossible to come up with an idea that is guaranteed to go viral. Often it will happen purely by accident.
January, 2016 more
Parties, long lunches and the work of entertaining
PR isn’t all late nights and parties, and when it is they’re not quite as glamorous as you’d expect. Maxim PR senior account executive Erica Jones dispels the myths.
January, 2016 more
Volkswagen in reputational car crash
A good reputation is vital when it comes to business. Andrew Metcalf, director of Kent PR and marketing agency Maxim, considers the challenges now faced by Volkswagen’s PR team.
September, 2015 more
Preparing for public exhibitions
Public exhibitions are relatively easy events to organise: you book a hall, print out an information board or two and wait for visitors. However getting them right involves a little more work. Erica Jones of Kent PR and Marketing agency Maxim offers four tips to help make your event run more smoothly.
September, 2015 more
Kermit and Miss Piggy split – just a cynical PR stunt?
As reports of Kermit the Frog and Miss Piggy’s split appear, cries of ‘it’s not news’ can be heard across the Internet. Rachel Knight, account director at Kent PR agency Maxim, asks if this is really the end of the celebrity couple, or simply a cynical PR stunt?
August, 2015 more
During the Kent Press & Broadcast Awards Ceremony the hashtag #KPBA consistently trended at number 8 in the UK on Twitter, reaching some 488,000 accounts.
July, 2015 more
FIFA scandal undermines brand of beautiful game
News of arrests at FIFA’s headquarters in Geneva by FBI agents sent the media into a frenzy of activity, calling into question the reputation of the beautiful game. Football fan Andy Rayfield considers some interesting questions.
May, 2015 more
Kent and Medway’s Local Election results
The country may not have witnessed a political earthquake on the scale predicted by Nigel Farage, but few saw the prospect of a Conservative majority for David Cameron nationally.
May, 2015 more
All about Awards – from publicising to entering
It’s important for businesses to shout about their achievements which is why Kent PR agency Maxim encourages clients to get involved in award schemes. Account Director Andy Rayfield explains our role.
April, 2015 more
Securing editorial coverage – the role of the case study
Case studies can be the perfect way to demonstrate the value of your product or service, explains Andrew Metcalf, Director of Kent PR agency Maxim
April, 2015 more
Find out how to secure media coverage for your business
Maxim’s Andrew Metcalf has teamed up with Chris Price, the KM Group’s business editor, to present a workshop at the West Kent B2B exhibition and conference.
March, 2015 more
How to be a social media success
Erica Jones, Senior Account Executive at Kent PR agency Maxim, offers some tips on social interaction online.
February, 2015 more
Looking back to the launch of Manchester United champagne
Do you remember when we helped to launch Manchester United champagne? Alison Hardy, Account Director for Kent PR agency Maxim, looks back to the 90s and her time socialising with the players
February, 2015 more
Spelling mistakes can ruin your message. Philip Jones, Director of Kent PR agency Maxim, offers some advice on keeping your copy clean.
January, 2015 more
Then and now: Getting your message to the media
Philip Jones, Director of Kent PR agency Maxim, looks at how times have changed in the life of the humble press release – and how they haven’t.
January, 2015 more
Don’t be caught short by a lack of social media awareness
One small gesture on Twitter can create a wealth of good publicity, as Erica Jones of Kent PR agency Maxim explains.
January, 2015 more
Why 'no comment' is not the answer
If a journalist asks you a question, there is very rarely an occasion when ‘no comment’ is the right answer.
January, 2015 more
New client is a #lidlsurprise for Maxim
We all know ranking high on Google is good for business, but having a good enough website to keep prospective clients – and the work capability to live up to your promise – are equally important. Fortunately, Maxim had all three when we recently landed a little project with a big name.
October, 2014 more
Early engagement improves planning prospects
Getting embroiled in a battle with local residents is both costly and can significantly delay development on site. Developers need to get their community engagement right first time if they are to avoid a lengthy and expensive appeal.
September, 2014 more
Maxim produces tourism newspaper – read all about it
After more than a decade in newspapers Erica Jones thought she’d miss the excitement of a print deadline whooshing by. Then she was given the task of helping to produce The Summer Times – the perfect opportunity to utilise the skills of her previous career for the benefit of a client.
August, 2014 more
PR skills put to the test in local newsroom
As the media is constantly changing it is vital for PR agencies to keep up to date with how journalists work. Rachel Knight, account director at Maxim, spent the afternoon in a busy newsroom to soak up the atmosphere.
August, 2014 more
My name is Miles Atkinson, I’m 16 years old currently studying at The Skinners’ School and about to go into sixth form, having just finished my GCSEs.
July, 2014 more
What PR lessons can we draw from the World Cup?
Billions of people around the world switched on and saw Germany win the final of the World Cup. When selecting your PR agency there are a few football analogies that you can think about. Andy Rayfield, PR Manager at Maxim and Arsenal season ticket holder, considers the issue.
July, 2014 more
Gaining excellent PR experience for the future
Another summer of providing work experience to students kicks off with Chloe Choudray. Here she shares her thoughts on her week at Kent PR agency Maxim.
July, 2014 more
PR has to be earned - it’s not free
There is no such thing as free PR. Businesses who think that PR is free rarely, if ever, get the full benefit of it as a way of building trust and engaging with their customers.
June, 2014 more
How does PR link with digital?
Andrew Metcalf has recently spoken about the relationship between PR and digital at Digital in Kent and West Kent B2B. Here he outlines the lifecycle of a news story, from first tweeted rumour to full press coverage.
June, 2014 more
A Barnes-tormer of a PR disaster
Asked by BBC Radio Kent to join them in the studio, Maxim’s Andrew Metcalf watched as the Kent & Medway Police & Crime Panel quizzed Ann Barnes on the reasoning behind her decision to take part in the now infamous C4 ‘Meet the Commissioner’ programme. He then went on to give his views live on air on her performance.
June, 2014 more
‘Dear Journalist’ – how to get a press release deleted immediately
The relationship between journalists and PRs can often be easily undermined by a badly targeted, poorly written press release, which can damage a client’s reputation.
May, 2014 more
Seeing your newspaper or magazine in the shops can be an exciting achievement for a young journalist, Erica Jones remembers her first publication day and its continued presence during her new career in PR.
April, 2014 more
At the recent Digital in Kent conference Andrew Metcalf hosted a workshop about writing great content. Here, he sums up the main points from his speech.
March, 2014 more
The key to getting results from your PR
Nothing highlights the difference between lazy and inspired PR more than the press release frenzy that is Valentine’s Day.
February, 2014 more
Time called on newspaper photographers
As one newspaper group announces it is phasing out photographers it's increasingly important you provide a good quality image with your press release. We offer some tips to get your picture past the editor
February, 2014 more
History Student inspired by Twentieth Century Marketing
History student Lucy Darbon, 20, gives an insight into why she was inspired to apply for work experience at Maxim.
January, 2014 more
How to prepare for a media interview
Imagine you have an interview with a journalist that could have a positive impact on your business, or perhaps mitigate the damage of a negative story – how should you prepare? Kent PR agency Maxim provides some top tips.
January, 2014 more
How to handle criticism on social media sites
Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online.
January, 2014 more
Top tips to become a PR agency's perfect client
Over the years I have been fortunate enough to have worked with some great organisations but what makes the perfect client?
January, 2014 more
Reporters and editors are relatively well known, but what’s the difference between a spell checker and a sub-editor and how do the three roles work together? Maxim’s Erica Jones, a former sub-editor, explains the goings on in a newsroom.
December, 2013 more
With bloggers having an increasing influence over consumers and the general public, many brands are increasingly offering authors money to write a positive piece on behalf of a company, with the danger that it could break the Advertising Code.
December, 2013 more
Quick action secures press coverage
We are often telling clients that being flexible helps to secure press coverage and it is always nice to see that piece of advice being acted upon.
November, 2013 more
Boris Johnson sheds light on Li-fi thanks to Maxim
Promoting a UK technological first, showcasing sustainable school buildings and securing the support of Mayor of London Boris Johnson is all in a day's work for Maxim.
October, 2013 more
How to avoid irritating a journalist
Our top tips on how not to irritate a journalist include avoiding follow up calls and jargon.
October, 2013 more
A common sense guide to Twitter
Do you need a helping hand with Twitter? Here are a few helpful hints for businesses using the social network.
September, 2013 more
Can fracking operator Cuadrilla turn the situation in Balcombe around, or has it, and the government, lost the middle ground? And what lessons can be learnt for others considering potentially contentious planning applications?
August, 2013 more
It looks like the nation’s ability to laugh at itself is on the decline, if the recent furore over the Marmite advert is anything to go by.
August, 2013 more
PR industry has own PR problem
Given that PR is all about developing and protecting reputations, why isn’t the industry bathed in glory? Andrew Metcalf, director at Kent PR agency Maxim, looks at the issues.
August, 2013 more
Daunting but exciting work experience
Student Kitty Evans-Smith describes her work experience at Kent PR agency Maxim.
August, 2013 more
Smartphone maker BlackBerry is learning the lessons of failing to keep up with the competition from Apple and Samsung the hard way, and is now considering putting itself up for sale.
July, 2013 more
A psychology student's view of PR
Psychology student Megan Laverick-Smith, 20, provides an insight into her work experience at Kent PR agency Maxim.
July, 2013 more
James Eastcott, who has recently completed a degree at the University of Kent, shares his thoughts on his work experience at Maxim.
June, 2013 more
Timely challenge to influence Vatican
When Pope Benedict XVI surprised the world and resigned there was a rare opportunity for Roman Catholics seeking changes within the church to voice their opinions, spark debate and try to influence his successor. Find out how we helped.
May, 2013 more
Kent knows it is now connected to the world thanks to new twice-daily flights from Manston Airport to award-winning hub Schiphol, in Amsterdam, with Maxim playing its part by working with the county’s media to shout about the good news.
April, 2013 more
A dozen gems from Digital in Kent
Rachel Knight shares her thoughts on some of the points that were made at Digital in Kent - a conference that covered SEO, PPC and social media.
April, 2013 more
My week with the wonderful Maxim team
Student Vita Vents spent a day a week with us over a couple of months, enabling her to gain a wider variety of experience than she would have in a single week. She shares her thoughts on her time at Maxim.
March, 2013 more
Death of the deadline confirmed
With the unrelenting march of the smartphone and tablet, the great British public is getting a growing proportion of its news digitally. As a result, the deadline is now well and truly dead.
March, 2013 more
Print versus online press coverage
Do you ever think about where your company news appears? Rachel Knight, Account Director at Maxim, considers the issues of print versus online.
February, 2013 more
Studying PR Vs working at Maxim
A second year public relations student at Leeds Metropolitan University shares her thoughts on how her studies compare to work experience at Maxim.
January, 2013 more
We have many years’ experience working with clients to promote their good news. However, companies also need to prepare for the prospect of an event which could damage their hard earned reputation. Here are 10 issues to consider when managing a crisis.
January, 2013 more
Social media and digital marketing are not yet delivering the perfect solution for building relationships with customers. But is it too easy to start blaming the messenger rather than the message?
January, 2013 more
What does 2013 hold for the media?
How will the new year pan out for the media? We've asked a selection for their thoughts.
January, 2013 more
'Thank you' reaffirms self-belief
There are occasions in an agency’s life when all the hard work you put in is more than worth it. Recently Maxim had one of those moments - read all about it here.
January, 2013 more
The visit of a government Minister can be a priceless endorsement for a business and help to raise its profile - take a look at recent examples.
December, 2012 more
Appointing a PR and marketing agency: where do you start? The first, and most important thing to do is develop and agree a brief, which is realistic, deliverable and above all is consistent with your company’s broader business plan.
December, 2012 more
Increasing your editorial profile?
Successful media relations isn't just about the news value of the individual story, it's also to do with how you present the story.
November, 2012 more
Facebook - the search for those elusive likes
With one billion active users, nobody can deny that Facebook is a popular social network. But if you are the administrator of a company page, how do you encourage those users to visit and like it? Maxim’s Rachel Knight looks into advertising on the site.
October, 2012 more
Survey shines spotlight on news consumption
Nearly a quarter of people (23%) now get their first daily news electronically via a tablet or smartphone.
September, 2012 more
How do the lessons learned over more than 20 years in the trade, including a stint at a national news agency, help Maxim's Andy Rayfield when it comes to telling our clients’ stories?
September, 2012 more
Angry Birds news flies around the world
The UK’s first Angry Birds Activity Park has been launched, attracting worldwide media coverage.
August, 2012 more
Appointing the agency is relatively easy, but the hard work’s only just begun. The challenge is how to translate news into column inches and tangible new business.
August, 2012 more
Emma Cole, 20, a student at the University of Reading, has spent two weeks at Maxim learning about the world of PR. Here she shares her thoughts on the experience.
August, 2012 more
More than 100 of the world’s major media outlets covered the launch of Angry Birds Activity Parks recently, making it one of Maxim’s most successful projects to date.
June, 2012 more
Ten questions to ask your prospective PR agency
You’ve spent hours developing the brief, despatched it to a number of prospective agencies, read their proposals and shortlisted the lucky three, or four, for interview – but what questions should you ask them when you see the whites of their eyes?
June, 2012 more
Is the latest social media network of Pinterest?
Barely a month goes by without news of another social network that you simply ‘must’ join. Maxim’s Rachel Knight takes a look at the newest kid on the social media block - Pinterest.
March, 2012 more
PR and Press - are we really so different?
It's the perennial question asked of journalists who leave the 'sanctity' of the newsdesk to join a PR agency: Why have you sold your soul and turned to the ‘dark side’? With many of the team at Maxim being former journalists we’re very aware of the 'them and us' attitude.
February, 2012 more
'Off the record' - does it really work?
Many believe that verbally agreeing with a journalist that their comments will be ‘Off the record’ means they won’t be quoted, and therefore will be protected. However, that’s not the case in today’s 24/7 news world, and arguably never has been.
February, 2012 more
Crisis comms must have sound foundations
Excellent communication with customers, stakeholders and investors is central to good crisis management. But too often now, poor comms delivery is being used as a smokescreen to avoid addressing much more serious business issues.
October, 2011 more
It is often the case that in business, as in life, the seemingly little things you do can make all the difference. Those who foster good relations with their neighbours or go out of their way to engage with the public are often rewarded with a raised profile and reinforced reputation.
September, 2011 more
Everybody likes to have people think well of them and businesses are no different. Andrew Metcalf, director at Maxim, examines the issue of a business’ reputation and its management.
January, 2011 more
It has become obvious that the UK simply cannot deal with the amount of snow that has fallen recently. We look at how quickly a reputation can be damaged.
December, 2010 more
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