Renewed interest in renewables from new Government
Labour came to power with a manifesto that said they will work with the private sector. We look at the plans to double onshore wind, triple solar power, and quadruple offshore wind by 2030 and consider what might it mean in terms of communications and community engagement.
October, 2024 more
Constructing a case for development
The construction industry is vitally important to the economy in the South East. There are some fantastic companies, but too often before a spade can be put in the ground there’s the need to navigate the court of public opinion, and that requires good communication from the start.
October, 2023 more
Understanding the political landscape
A key part of our work involves advising clients on the political landscape, and how best to engage with local stakeholders. MD Andrew Metcalf gives an insight into what recent political changes might mean for local businesses as we edge closer to the General Election.
August, 2023 more
Are you good company?
Andrew Metcalf, Managing Director of Kent PR, marketing and public affairs agency Maxim, considers what it takes to demonstrate you’re a good company.
August, 2023 more
Look after your personal brand
These days your personal brand can be just as important as an organisation’s, whether you’re a national figure or simply a business person trying to get on with an everyday job, according to Rachel Knight, Director at Maxim.
September, 2022 more
P&O Ferries’ reputation is lost at sea
The scandalous sacking of P&O Ferries’ 800 staff with immediate effect has damaged its reputation locally and nationally. Can the company recover, and who else has been damaged?
March, 2022 more
Own goal scored by shambolic European Super League announcement
The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.
April, 2021 more
Maxim ensures story is on the right track for publicity
A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.
April, 2021 more
Trust – the bedrock for business
Trust is at the heart of every decision we take, whether it’s the technology we buy, the car we drive, the business we buy from or recommendations to others – or the politicians we vote for. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, considers what it means for business.
February, 2021 more
Protecting the integrity of your brand in times of crisis
Maintaining the integrity of your brand should be a key consideration for any organisation and it is often during a crisis that the matter requires the greatest attention, writes Philip Jones, Director at Kent PR and marketing agency Maxim.
October, 2020 more
Top tips for becoming a valued media spokesperson
The media is constantly on the lookout for credible spokespeople to respond to enquiries, often resulting in interviews in print, on radio, and on television. Andrew Metcalf, Director at PR and marketing agency Maxim, offers some advice on becoming – and proving yourself – a valued spokesperson for the media.
March, 2020 more
Are you looking after your brand?
It’s a small thing, but your company logo plays a massive part in identifying your business. Erica Jones reminds us why it’s important to look after your logo.
May, 2018 more
Protecting your reputation in a crisis
Any organisation, no matter how well run, can face a potential public relations crisis. How the situation is handled can make a significant difference to its impact.
September, 2016 more
Politician defends a journalist – shock horror
Does it matter if someone is offended by a reporter’s line of questioning? Andy Rayfield, account director at Kent PR and public affairs agency Maxim, says he believes journalists have every right to ask probing questions
June, 2016 more
How to prepare to face the television cameras
Being interviewed by the media can be a daunting experience, being interviewed on film can make it even more nerve-racking. Erica Jones of PR and marketing agency Maxim offers some advice to help you get it right.
May, 2016 more
Volkswagen in reputational car crash
A good reputation is vital when it comes to business. Andrew Metcalf, director of Kent PR and marketing agency Maxim, considers the challenges now faced by Volkswagen’s PR team.
September, 2015 more
FIFA scandal undermines brand of beautiful game
News of arrests at FIFA’s headquarters in Geneva by FBI agents sent the media into a frenzy of activity, calling into question the reputation of the beautiful game. Football fan Andy Rayfield considers some interesting questions.
May, 2015 more
All about Awards – from publicising to entering
It’s important for businesses to shout about their achievements which is why Kent PR agency Maxim encourages clients to get involved in award schemes. Account Director Andy Rayfield explains our role.
April, 2015 more
Early engagement improves planning prospects
Getting embroiled in a battle with local residents is both costly and can significantly delay development on site. Developers need to get their community engagement right first time if they are to avoid a lengthy and expensive appeal.
September, 2014 more
PR has to be earned - it’s not free
There is no such thing as free PR. Businesses who think that PR is free rarely, if ever, get the full benefit of it as a way of building trust and engaging with their customers.
June, 2014 more
A Barnes-tormer of a PR disaster
Asked by BBC Radio Kent to join them in the studio, Maxim’s Andrew Metcalf watched as the Kent & Medway Police & Crime Panel quizzed Ann Barnes on the reasoning behind her decision to take part in the now infamous C4 ‘Meet the Commissioner’ programme. He then went on to give his views live on air on her performance.
June, 2014 more
How to prepare for a media interview
Imagine you have an interview with a journalist that could have a positive impact on your business, or perhaps mitigate the damage of a negative story – how should you prepare? Kent PR agency Maxim provides some top tips.
January, 2014 more
How to handle criticism on social media sites
Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online.
January, 2014 more
Fracking hell for Cuadrilla
Can fracking operator Cuadrilla turn the situation in Balcombe around, or has it, and the government, lost the middle ground? And what lessons can be learnt for others considering potentially contentious planning applications?
August, 2013 more
Marmite accused of bad taste
It looks like the nation’s ability to laugh at itself is on the decline, if the recent furore over the Marmite advert is anything to go by.
August, 2013 more
PR industry has own PR problem
Given that PR is all about developing and protecting reputations, why isn’t the industry bathed in glory? Andrew Metcalf, director at Kent PR agency Maxim, looks at the issues.
August, 2013 more
BlackBerry rings the changes
Smartphone maker BlackBerry is learning the lessons of failing to keep up with the competition from Apple and Samsung the hard way, and is now considering putting itself up for sale.
July, 2013 more
Timely challenge to influence Vatican
When Pope Benedict XVI surprised the world and resigned there was a rare opportunity for Roman Catholics seeking changes within the church to voice their opinions, spark debate and try to influence his successor. Find out how we helped.
May, 2013 more
Keep calm and communicate
We have many years’ experience working with clients to promote their good news. However, companies also need to prepare for the prospect of an event which could damage their hard earned reputation. Here are 10 issues to consider when managing a crisis.
January, 2013 more
"Good morning, Minister..."
The visit of a government Minister can be a priceless endorsement for a business and help to raise its profile - take a look at recent examples.
December, 2012 more
'Off the record' - does it really work?
Many believe that verbally agreeing with a journalist that their comments will be ‘Off the record’ means they won’t be quoted, and therefore will be protected. However, that’s not the case in today’s 24/7 news world, and arguably never has been.
February, 2012 more
Crisis comms must have sound foundations
Excellent communication with customers, stakeholders and investors is central to good crisis management. But too often now, poor comms delivery is being used as a smokescreen to avoid addressing much more serious business issues.
October, 2011 more
Reputation matters
Everybody likes to have people think well of them and businesses are no different. Andrew Metcalf, director at Maxim, examines the issue of a business’ reputation and its management.
January, 2011 more
Snow joke for commuters
It has become obvious that the UK simply cannot deal with the amount of snow that has fallen recently. We look at how quickly a reputation can be damaged.
December, 2010 more