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Maxim produces tourism newspaper – read all about it

August, 2014

After more than a decade in newspapers Erica Jones thought she’d miss the excitement of a print deadline whooshing by. Then she was given the task of helping to produce The Summer Times – the perfect opportunity to utilise the skills of her previous career for the benefit of a client.

Commissioned by tourism body Visit Kent, The Summer Times is an alternative newspaper for commuters, offering a ray of sunshine to brighten even the most gloomy of days.

Filled with information about attractions and days out, the newspaper supports the organisation’s Kent Contemporary poster campaign to promote the county’s tourism offering on the London train network.

Erica, who managed the production process, explained: “The one problem I had with my previous job was that – as you’d expect in a newspaper – the news wasn’t always good, and so to be able to draw on my past career to help create something focusing on so much positivity was a joy.”

Two editions of The Summer Times were produced to coincide with Visit Kent’s appearance at St Pancras International train station, where colourful beach huts are staffed by representatives from across the county’s tourism industry.

Using the huts as a base, tourism ambassadors are promoting their specialities, offering up freebies and running competitions to give commuters a glimpse of how much is going on in Kent. And once passers-by have had their fill of the fun they can continue on their way with a copy of The Summer Times to tell them more about the wonders of the Garden of England.

Written by Maxim, the newspaper was designed by REDRED, with Visit Kent involved every step of the way to ensure the publication met the style and standards of the client while also following the conventions of a traditional newspaper.

Erica explained: “The production process was very much a partnership as we sought to balance the requirements of the newspaper format with the style of our client to create a fascinating and unique publication.

“Newspapers are always challenging as 101 things need to be just so before an ever closer, immovable deadline, but the satisfaction of a happy client, seeing your work in print – and being read by other people on the train around you – makes all the hard work worthwhile.”

Visit Kent’s beach huts will be at St Pancras International throughout the summer so why not pop by, say hello and pick up a copy of The Summer Times for yourself?

Erica Jones - Account Director

Erica Jones

Maxim / Account Director

posted in: marketing, maxim/client news, public relations,

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