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Kent PR agency strengthens senior team

July, 2021

For the first time in its 26-year history, Kent PR, public affairs and marketing agency Maxim has made changes to its senior management team with the appointment of two new directors. 

Established by Andrew Metcalf and Philip Jones in 1995, the Tunbridge Wells-based agency has promoted longstanding members of staff Rachel Knight and Erica Jones to the board of directors, with equity in the business. 

Building reputations (L-R): Maxim’s newly appointed Directors Erica Jones and Rachel Knight with Managing Director Andrew Metcalf.

The move coincides with Philip’s decision to step back from the day-to-day management of the agency, although he will continue to work with Maxim. His primary focus will be to advise clients in the renewable energy, infrastructure and development sectors, as well as continuing to assist the company in securing new clients. 

Maxim’s Managing Director Andrew Metcalf said: “I wanted to recognise the significant roles Rachel and Erica have played in our success in recent years, particularly during the pandemic. I’m looking forward to this new, exciting chapter in which we will continue to provide a first-rate service in everything from reputation management to community engagement.” 

Rachel, who recently marked 20 years with Maxim, has spent the last 15 months supporting NHS Kent and Medway Clinical Commissioning Group while Erica has managed a range of clients, including extensive work for medieval charity the Rochester Bridge Trust. 
Maxim specialises in public relations and public affairs with a track record in stakeholder management, particularly in Kent. 

Andrew continued: “Obviously Covid has made things difficult for many of the organisations we work with but we feel we’re in a good position to help them get back on the front foot. We have always been about building and protecting clients’ reputations, whether that’s through public relations, public affairs, crisis communications, marketing or support with social media. 

“We have worked with so many diverse companies over the last 26 years from business support agencies to large infrastructure projects, not to mention those in the healthcare, charity, education, tourism and renewable energy sectors. We work in an industry where our skills are transferable so we can turn our hands to almost anything, although our core focus has always been in the south east.”

Signing on the dotted line (L-R): Rachel Knight and Erica Jones with Managing Director Andrew Metcalf and the obligatory giant pen.

Maxim’s services include everything from PR and media relations to stakeholder engagement, preparing awards entries, producing brochures and newsletters and lots more in between.   

Rachel, who looks after the office dog, also known as Chief Morale Officer Alice when she’s not at work, commented: “We always strive to offer an exceptional service, honesty, and value for money, and that certainly won’t change. Maxim has been a huge part of my life – I even met my husband here when we started work within three weeks of each other – and now it feels like it’s been made official.” 

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Where it all began (L-R): Andrew Metcalf and Philip Jones launching Maxim in 1995.


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