The second Digital in Kent conference took place in October, proving just as popular as the inaugural event earlier this year.
Marketing was high on the list of topics for discussion with guest speakers covering creativity on the net, making your data work, the role of digital in today’s business and much more.
As an agency, we know that we have to keep abreast of the latest developments and in such a fast moving industry, we take every opportunity we can to understand more about the world of digital.
So what did we learn? Watch our short film to find out.
Maxim / Account Director
posted in: digital, marketing,
It’s a small thing, but your company logo plays a massive part in identifying your business. Erica Jones reminds us why it’s important to look after your logo.
May, 2018 more
Is the decision from Wetherspoons' Tim Martin to call time on social media a cynical ploy to simply cut costs at the budget pub chain, or are the likes of Twitter and Facebook going a little flat for some brands? Andrew Metcalf and Rachel Knight of PR and marketing agency Maxim give their views.
April, 2018 more
When it comes to building a brand, there can't be many people better at it than Elon Musk. While he may be a billionaire and therefore not be short of a bob or two, there's little doubt that he's a modern day P.T Barnum.
February, 2018 more
With nearly one in seven British adults using ad blocking software, marketers are turning back to content to help them connect their brands with consumers, writes Andrew Metcalf, director of Kent PR and marketing agency Maxim.
April, 2017 more
Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.
January, 2017 more
Before diving headlong into marketing your company, and blowing your budget by adopting a bull in a china shop approach, step back and ask yourself some fundamental questions about your business.
January, 2017 more
There’s something about the word free that draws people in, but do we actually need, want or use those items we’ve hastily grabbed? Erica Jones from Kent PR and marketing agency Maxim looks at the benefits or otherwise of the free gift.
November, 2016 more
It seems Team GB’s performance in the media league table helped deliver for the BBC during the Olympics. However, with the nation’s broadcaster having the rights and being ad free, what impact has that had on the success of advertisers?
August, 2016 more
It’s great to win awards and be told you’re the best of the best, but – when it comes to profile-building – awards really can be about taking part. Erica Jones of PR and marketing agency Maxim explains.
August, 2016 more
What is the difference between public relations and marketing? Erica Jones of PR and marketing agency Maxim explains
April, 2016 more
With the demise of the print edition of The Independent and the arrival of a new newspaper named New Day, Andrew Metcalf considers the ever-changing media landscape.
February, 2016 more
Creating an image, article or even a concept that is shared across the internet is every marketeers’ dream but it is virtually impossible to come up with an idea that is guaranteed to go viral. Often it will happen purely by accident.
January, 2016 more
Maxim is a finalist in the first Kent Digital Awards which organisers say received ‘an outstanding number of entries.
May, 2015 more
Erica Jones, Senior Account Executive at Kent PR agency Maxim, offers some tips on social interaction online.
February, 2015 more
After more than a decade in newspapers Erica Jones thought she’d miss the excitement of a print deadline whooshing by. Then she was given the task of helping to produce The Summer Times – the perfect opportunity to utilise the skills of her previous career for the benefit of a client.
August, 2014 more
Andrew Metcalf has recently spoken about the relationship between PR and digital at Digital in Kent and West Kent B2B. Here he outlines the lifecycle of a news story, from first tweeted rumour to full press coverage.
June, 2014 more
Andrew Metcalf considers how two stories became international news thanks to the online videos used to illustrate them
April, 2014 more
At the recent Digital in Kent conference Andrew Metcalf hosted a workshop about writing great content. Here, he sums up the main points from his speech.
March, 2014 more
As a headline sponsor of the biannual Kent Design & Development Awards Maxim has created a website to raise awareness of the competition.
February, 2014 more
As one newspaper group announces it is phasing out photographers it's increasingly important you provide a good quality image with your press release. We offer some tips to get your picture past the editor
February, 2014 more
Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online.
January, 2014 more
With bloggers having an increasing influence over consumers and the general public, many brands are increasingly offering authors money to write a positive piece on behalf of a company, with the danger that it could break the Advertising Code.
December, 2013 more
Promoting a UK technological first, showcasing sustainable school buildings and securing the support of Mayor of London Boris Johnson is all in a day's work for Maxim.
October, 2013 more
Do you need a helping hand with Twitter? Here are a few helpful hints for businesses using the social network.
September, 2013 more
It looks like the nation’s ability to laugh at itself is on the decline, if the recent furore over the Marmite advert is anything to go by.
August, 2013 more
Rachel Knight shares her thoughts on some of the points that were made at Digital in Kent - a conference that covered SEO, PPC and social media.
April, 2013 more
With the unrelenting march of the smartphone and tablet, the great British public is getting a growing proportion of its news digitally. As a result, the deadline is now well and truly dead.
March, 2013 more
Social media and digital marketing are not yet delivering the perfect solution for building relationships with customers. But is it too easy to start blaming the messenger rather than the message?
January, 2013 more
Appointing a PR and marketing agency: where do you start? The first, and most important thing to do is develop and agree a brief, which is realistic, deliverable and above all is consistent with your company’s broader business plan.
December, 2012 more
With one billion active users, nobody can deny that Facebook is a popular social network. But if you are the administrator of a company page, how do you encourage those users to visit and like it? Maxim’s Rachel Knight looks into advertising on the site.
October, 2012 more
Nearly a quarter of people (23%) now get their first daily news electronically via a tablet or smartphone.
September, 2012 more
How do the lessons learned over more than 20 years in the trade, including a stint at a national news agency, help Maxim's Andy Rayfield when it comes to telling our clients’ stories?
September, 2012 more
Appointing the agency is relatively easy, but the hard work’s only just begun. The challenge is how to translate news into column inches and tangible new business.
August, 2012 more
You’ve spent hours developing the brief, despatched it to a number of prospective agencies, read their proposals and shortlisted the lucky three, or four, for interview – but what questions should you ask them when you see the whites of their eyes?
June, 2012 more
Barely a month goes by without news of another social network that you simply ‘must’ join. Maxim’s Rachel Knight takes a look at the newest kid on the social media block - Pinterest.
March, 2012 more
It is often the case that in business, as in life, the seemingly little things you do can make all the difference. Those who foster good relations with their neighbours or go out of their way to engage with the public are often rewarded with a raised profile and reinforced reputation.
September, 2011 more
Formed in 1995, Maxim is one of the South East’s leading PR and marketing agencies, bringing together former journalists and highly experienced communications experts.learn more
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