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They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Professional and highly knowledgeable

Clare Delap, NHS Medway Clinical Commissioning Group

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

Created by Maxim

Kent Press & Broadcast Awards

The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.

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Kentcentric

Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.

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news & events

What is a video press release?

A video press release, or a video news release, is filmed as a news report to then be issued to the media. Much like the written version, a video press release should be produced in a style that will make it easy for the media to use.

August, 2019 more

Adventure golf putts media management to the test

An ambitious client project saw Account Manager Erica Jones of PR and marketing agency Maxim juggling TV stations and interviews in an intense day of filming. Here she explains why even when the story is effortlessly spread, there’s still a lot of work to be done.

August, 2019 more

Winners announced for the Kent Press & Broadcast Awards 2019

Kent’s media gathered for the fifth Kent Press & Broadcast Awards ceremony where more than 30 awards were presented to recognise work in broadcast, digital and print journalism.

July, 2019 more

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