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The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

I regard them as part of my extended team

Gail Lewin, London Array

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

An awards writing checklist

Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.

April, 2021 more

Maxim ensures story is on the right track for publicity

A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.

April, 2021 more

Maxim helps secure major Kent planning permission

The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.

March, 2021 more

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An awards writing checklist - which could come in handy for anyone entering the Kent Press & Broadcast Awards… https://t.co/rzl4Cm9xFi

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Successful media relations isn’t just about the news value of the individual story, it’s also to do with how you pr… https://t.co/aGp2PqUHxq

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If we were in the office, this is the kind of research we'd have thrown ourselves into 🐛🍰 https://t.co/CI5R7qStEc

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We’re better at public relations than plant relations. Honest. https://t.co/C0B8E5XsDO

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We work with organisations across a variety of sectors, including planning and development, renewable power, educat… https://t.co/HXvZeWTTdX

3 days ago

RT @NHSKMCCG: There are currently a limited number of appointments for Covid-19 vaccines at large sites and pharmacies but more will be ava…

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We're starting to get lots of questions about entering the Kent Press & Broadcast Awards. We're always happy to hel… https://t.co/8bzCFb9CPY

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