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A pleasure to work with

Sue Threader, The Rochester Bridge Trust

I regard them as part of my extended team

Gail Lewin, London Array

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Finalists unveiled for Kent Press & Broadcast Awards 2022

After reviewing all 118 entries, the judges for the Kent Press & Broadcast Awards (KPBA) have decided on the finalists in 16 categories, saying ‘choosing winners was tougher than ever’.

June, 2022 more

Your marketing is great, but how are your internal communications?

Are your communications overlooking an important audience? Erica Jones, Account Director at PR, marketing and public affairs agency Maxim, explains.

May, 2022 more

P&O Ferries’ reputation is lost at sea

The scandalous sacking of P&O Ferries’ 800 staff with immediate effect has damaged its reputation locally and nationally. Can the company recover, and who else has been damaged?

March, 2022 more

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