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Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Kent PR agency strengthens senior team

For the first time in its 26-year history, Kent PR, public affairs and marketing agency Maxim has made changes to its senior management team with the appointment of two new directors.

July, 2021 more

Finalists announced for Kent Press & Broadcast Awards 2021

A panel of media experts has selected the finalists for this year’s Kent Press & Broadcast Awards (KPBA).

July, 2021 more

Own goal scored by shambolic European Super League announcement

The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.

April, 2021 more

latest tweets

Thanks to @Insiderseast for this coverage - not often we have our own news so we're sharing it all! 😆 https://t.co/jiDhTtiTiC

13 hours ago

Doing a little #KPBA prep this afternoon. The announcements will soon be on their way to sponsors #topsecrethttps://t.co/Qxn3K5Ba1T

14 hours ago

The latest @Ofcom report on news consumption in the UK makes for interesting reading. Think about your audience -… https://t.co/KHb2ZYNrqo

19 hours ago

Thanks for sharing our news 👍 https://t.co/1wScLAJXOv

21 hours ago

RT @Maxim_PR: FROM THE ARCHIVES: If you want your relationship with your PR agency to work, you need to do your bit. https://t.co/8CO4Hycw

1 day ago

Oh bravo 👏🐢 https://t.co/lgnYDF3eWQ

2 days ago

This is a really good example of why you can't ignore new social media platforms - you need to be where your audien… https://t.co/jClYVUzQiv

2 days ago

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