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Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

Professional and highly knowledgeable

Clare Delap, NHS Medway Clinical Commissioning Group

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Own goal scored by shambolic European Super League announcement

The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.

April, 2021 more

An awards writing checklist

Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.

April, 2021 more

Maxim ensures story is on the right track for publicity

A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.

April, 2021 more

latest tweets

As the entries continue to arrive (two hours to go!), a reminder that the Kent Press & Broadcast Awards wouldn't be… https://t.co/LRcwkFxMF8

2 days ago

RT @kentlivenews: THREAD: It's #ElectionResults2021 with 80 councillors set to be elected for 71 divisions across the county. Below you'll…

2 days ago

RT @PaulOnPolitics: Keep up to date with all the #Kent_cc election results as they come in: https://t.co/L4T4WPDDH0

2 days ago

ATTENTION #KPBA ENTRANTS: Logging all the entries takes a long time! You will get an acknowledgement but it may not… https://t.co/WkiREeUy1q

2 days ago

*shudders* https://t.co/ZsowMkyJgP

2 days ago

Nothing to do with work but it's a Great Dane who likes to travel in a sidecar and get chicken nuggets at the drive… https://t.co/r0F5Dcqsi8

2 days ago

Today's the day! You have until 5pm to get your #KPBA entries in. 👐 Shout out to the journo who entered at 1.28am… https://t.co/F4LT8sHl4C

2 days ago

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