Arriva Southern Counties - operating bus services in Kent, Surrey, Essex and Hertfordshire

On the right route 

Brief 

• Provide proactive and reactive PR and media relations support for Arriva's in-house marketing team across the Southern Counties region, ensuring important messages are communicated to passengers and stakeholders.

• Promote all Arriva services in the region, including local buses, Sapphire, Green Line and Fastrack services.

Results and highlights:

• Working with Arriva's national marketing team, Maxim helped launch the innovative ArrivaClick on-demand service in Sittingbourne, securing extensive local media coverage, including press, online, radio and TV.

• Maxim has worked with Arriva to publicise a range of timetable and service changes, ranging from major alterations in Maidstone and Tunbridge Wells in Kent to more localised but still important adjustments elsewhere in the region.

• Support has included crisis communications needed in response to incidents involving the company's vehicles.

• Proactive PR has included new fleet and route launches, community and charity initiatives - including events and sponsorship of local clubs and societies - depot open days and promotion of special offers and other marketing campaigns.