Nick Yandle, Gallagher Group
Stina Johansen, Nord Pool Spot
John Gallimore, Trent Developments
Matthew Arnold, Stagecoach South East
Charles Buchanan, Manston Airport
Clare Delap, NHS Medway Clinical Commissioning Group
Sue Threader, The Rochester Bridge Trust
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
Winners announced for the Kent Press & Broadcast Awards 2020
The sixth annual Kent Press & Broadcast Awards ceremony took a different shape this year as the winners of more than 30 awards were announced during a virtual ceremony.
November, 2020 more
Maxim shortlisted for national communications award
A major community engagement campaign sees Maxim on the shortlist for a national award, alongside client the Rochester Bridge Trust.
November, 2020 more
Drawing on the lessons of the past
Twenty-five years ago Maxim delivered its first major project – Transchannel ’95 – a cross-Channel exhibition which brought together 160 companies from Kent, Nord-Pas de Calais, Flanders, Wallonia and Brussels capital, writes Andrew Metcalf, Director of Kent PR and marketing agency Maxim.
November, 2020 more
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