Ruth Wood, Visit Kent
Sue Threader, The Rochester Bridge Trust
Adrian Wenn, Clydesdale Bank
Charles Buchanan, Manston Airport
Paul Wookey, Locate in Kent
Nick Yandle, Gallagher Group
Graham Razey, East Kent College
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.
Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.
A video press release, or a video news release, is filmed as a news report to then be issued to the media. Much like the written version, a video press release should be produced in a style that will make it easy for the media to use.
August, 2019 more
An ambitious client project saw Account Manager Erica Jones of PR and marketing agency Maxim juggling TV stations and interviews in an intense day of filming. Here she explains why even when the story is effortlessly spread, there’s still a lot of work to be done.
August, 2019 more
Kent’s media gathered for the fifth Kent Press & Broadcast Awards ceremony where more than 30 awards were presented to recognise work in broadcast, digital and print journalism.
July, 2019 more
Can't believe a week has passed already! This time last Wednesday Her Majesty was enjoying lunch and we were runnin… https://t.co/zE0KlzXwoZ
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Enjoying this in the office this afternoon (especially the worm) Turn your sound up! 🔊 https://t.co/dAup2Wx84A
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