Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System
Sue Threader, The Rochester Bridge Trust
Charles Buchanan, Manston Airport
Graham Razey, East Kent College
Chris Jones, Lappset UK Ltd
Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill
James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
For the first time in its 26-year history, Kent PR, public affairs and marketing agency Maxim has made changes to its senior management team with the appointment of two new directors.
July, 2021 more
A panel of media experts has selected the finalists for this year’s Kent Press & Broadcast Awards (KPBA).
July, 2021 more
The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.
April, 2021 more
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This is a really good example of why you can't ignore new social media platforms - you need to be where your audien… https://t.co/jClYVUzQiv
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Maxim has been an essential part of our communications response to the Covid-19 pandemic.
Director of Communications and Engagement
NHS Kent and Medway Clinical Commissioning Group and Integrated Care System
Always approachable and determinedly enthusiastic
Stagecoach South East