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They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

I regard them as part of my extended team

Gail Lewin, London Array

public affairs
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public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

Businesses urged to keep the marketing tap running

Maxim’s Andrew Metcalf takes us into his bathroom to explain how businesses can get their marketing activity right.

September, 2020 more

Things to consider before signing up to influencer marketing

If you’re considering recruiting social media influencers to help promote your products or add their name to your cause, it is not without risk and, argues Maxim’s Andrew Metcalf, it’s a case of caveat emptor – buyer beware.

September, 2020 more

A UK first, a sex trap and big stink – a recipe for strong editorial coverage

Having a ‘UK first’ is often an advantage when trying to secure media interest, add in a sex angle and a possible dystopian future, and you have the basis for a strong news piece. Maxim director Andrew Metcalf recently had the pleasure of helping to tell one such story for our client NIAB EMR.

August, 2020 more

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