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Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

public affairs
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public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

Winners announced for the Kent Press & Broadcast Awards 2020

The sixth annual Kent Press & Broadcast Awards ceremony took a different shape this year as the winners of more than 30 awards were announced during a virtual ceremony.

November, 2020 more

Maxim marks major milestone

Tunbridge Wells public relations and marketing agency Maxim is celebrating a landmark 25 years in business.

November, 2020 more

Protecting the integrity of your brand in times of crisis

Maintaining the integrity of your brand should be a key consideration for any organisation and it is often during a crisis that the matter requires the greatest attention, writes Philip Jones, Director at Kent PR and marketing agency Maxim.

October, 2020 more

latest tweets

Did you miss the Kent Press & Broadcast Awards? You can now catch up and see all the cheesiness and celebrations on… https://t.co/2O6B7UirZR

1 hour ago

RT @BriteEyedViolet: Out of interest, how useful do you find it to have a printed calendar to refer to? I mean to glance at to check dates…

3 hours ago

Long live the Oxford comma https://t.co/ASByhuTXd4

6 hours ago

Some nice coverage of the Kent Press & Broadcast Awards on @Kent_Online #KPBA https://t.co/bJiJX49BLj

22 hours ago

Hmmm, who decides what is or isn't a mince pie? https://t.co/94Isiymf04

23 hours ago

RT @RachelLK: Sums up my 2020, to be honest #KPBA

24 hours ago

😂😂😂 https://t.co/ZZYwX5Bk87

1 day ago

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