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Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

I regard them as part of my extended team

Gail Lewin, London Array

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

public affairs
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public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

We are here to help – call us for ‘no fee’ advice

Over the past fortnight our team has been putting its crisis communications and media relations experience to good use, advising many clients on the strategies – and actions – needed to support their businesses during the impact of COVID-19

March, 2020 more

Protecting your reputation during the Covid-19 outbreak

Every business should be considering the possible impact of Coronavirus on how they operate during the ongoing uncertainty.

March, 2020 more

Sponsor Erica in aid of Macmillan Cancer Support

Erica Jones, an account manager at Tunbridge Wells PR and marketing agency Maxim, is asking for sponsorship in aid of Macmillan Cancer Support, to encourage her through her gruelling training ahead of the London Marathon.

March, 2020 more

latest tweets

This is very tempting for next time we have a team catch up... https://t.co/TNgM2LuXW2

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RT @journalismnews: Furloughed journalists may have a hard time staying at home with no work to do. A new @GetTheFocus news website has lau…

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RT @ifourdesign: ICYMI: Laughter has never been more important, which is why the lockdown-edition of the #ifourquiz is all about your favou…

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Catherine is currently explaining what 'furlough' means https://t.co/OPOwu7exlk

4 hours ago

Morning! This morning Catherine Daw from client @BrachersLLP is appearing on @BBCRadioKent, where she'll be answeri… https://t.co/hya2G03uwS

4 hours ago

RT @Maxim_PR: Any ideas who our second work from home desk belongs to? Here's a clue, he carries that pad everywhere and spends a lot of ti…

22 hours ago

This must surely win when it comes to who's got the best work from home set up? https://t.co/SbTdwHUIXc

1 day ago

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