back to top
Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

public affairs
enter a short description...

public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

An awards writing checklist

Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.

April, 2021 more

Maxim ensures story is on the right track for publicity

A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.

April, 2021 more

Maxim helps secure major Kent planning permission

The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.

March, 2021 more

latest tweets

An awards writing checklist - which could come in handy for anyone entering the Kent Press & Broadcast Awards… https://t.co/rzl4Cm9xFi

2 days ago

Successful media relations isn’t just about the news value of the individual story, it’s also to do with how you pr… https://t.co/aGp2PqUHxq

2 days ago

If we were in the office, this is the kind of research we'd have thrown ourselves into 🐛🍰 https://t.co/CI5R7qStEc

2 days ago

We’re better at public relations than plant relations. Honest. https://t.co/C0B8E5XsDO

2 days ago

We work with organisations across a variety of sectors, including planning and development, renewable power, educat… https://t.co/HXvZeWTTdX

3 days ago

RT @NHSKMCCG: There are currently a limited number of appointments for Covid-19 vaccines at large sites and pharmacies but more will be ava…

3 days ago

We're starting to get lots of questions about entering the Kent Press & Broadcast Awards. We're always happy to hel… https://t.co/8bzCFb9CPY

3 days ago

we'd love to work with you

get in touch
tendentious-parliamentary