Media relations

When it comes to news, everybody agrees the world is now a village and news travels like proverbial wildfire. Thanks to the Internet, deadlines are instant and every business needs to respond quickly to ensure they protect their hard-fought reputation.

With many at Maxim being former journalists, we instinctively understand how the press works, the pressures they are under and how to build positive relations.

Maxim inherently knows what makes news, the style and language that hits the spot, and has long-established relations with journalists based on trust and delivery. These are the fundamentals of strong media relations success.

Understanding the press and a business’ corporate ambitions enables Maxim to set its editorial strategy. Proactively seeking out opportunities and managing day-to-day contact with the media, Maxim builds profile and enhances our clients’ credentials.

The news machine is being fed continually by social media, with many journalists following bloggers or Twitter for editorial ideas or actual stories. Maxim is increasingly being called upon to monitor our clients' online profile.

Consistency of message and reaching the people that matter – influencers, customers, employees and suppliers – is vital. Impartial editorial reinforces an organisation’s reputation. Our PR work is communication with a purpose.