When it comes to building a brand, there can't be many people better at it than Elon Musk. While he may be a billionaire and therefore not be short of a bob or two, there's little doubt that he's a modern day P.T Barnum.
For the first time in more than 15 years, there was no edition of Kent on Sunday this weekend after its owners, Archant, took the decision to close it. Andrew Metcalf looks back at the rise, and unfortunate fall, of the award-winning newspaper.
Newcastle University graduate Beth Starke, 22, spent a week getting to grips with the world of PR (and causing a heated debate over whether to dunk biscuits in tea) at the Tunbridge Wells-based communications agency Maxim.