Understanding the generations drives marketing
Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.
April, 2024 more
Awards shortlistings can do wonders for your brand
All awards involvement is good, so make sure you celebrate taking part.
September, 2023 more
Andrew Metcalf, Managing Director of Kent PR, marketing and public affairs agency Maxim, considers what it takes to demonstrate you’re a good company.
August, 2023 more
When is it okay to let others use your brand?
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, explains why it can be good to let your brand out into the wild.
July, 2023 more
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, considers when something is – and isn't – news.
June, 2023 more
Repeat after me: repetition is a good thing
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim explains why it's important to repeat yourself.
June, 2023 more
Sponsorship as a way to market your brand
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim looks at an alternative way of promoting your business.
June, 2023 more
Boost your marketing with some alternative advertising
When it comes to getting your name out there, the obvious thing to do is advertise but sometimes you need to complement the magazine, TV or billboard. Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, suggests a different approach.
February, 2023 more
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