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Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

media relations
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media relations

When it comes to news, the world is a village and stories travel like proverbial wildfire. Deadlines are instant and every business needs to respond quickly to ensure they protect their hard-fought reputation.

With many at Maxim being former journalists, we instinctively understand how the media works, the pressures reporters are under and how to build positive relations.

Maxim knows what makes news, the style and language that hits the spot, and has long-established relations with journalists based on trust and delivery. These are the fundamentals of strong media relations success.

Understanding both the press and a business’ corporate ambitions enables Maxim to set its editorial strategy. Proactively seeking out opportunities, we build profile and enhance our clients’ credentials.

With social media now very much a part of the news machine, Maxim is increasingly being called upon to monitor and support our clients’ online profile. Consistency of message and reaching the people who matter – influencers, customers, employees and suppliers – is vital.

Impartial editorial reinforces an organisation’s reputation. Our PR work is communication with a purpose.

Visit our portfolio for examples of our work in media relations.

social media

Media relations goes social

Most journalists now use social media, particularly Facebook and Twitter, as a source of stories so if you don’t have a presence on at least one platform, how can they discover your organisation?

Perhaps you feel your industry isn’t suited to social media or that you have nothing to say? The chances are that you do have a story to tell but you may need help identifying what it is and how best to convey it using words, pictures and video.

Get in touch for advice on your social media strategy.

Created by Maxim

Kent Press & Broadcast Awards

The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.

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Kentcentric

Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.

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news & events

Timing is (almost) everything in media relations

In PR – as in life – timing is not quite everything but it can play an important role in how much coverage a story receives.

May, 2017 more

Ad blocking puts content in the spotlight

With nearly one in seven British adults using ad blocking software, marketers are turning back to content to help them connect their brands with consumers, writes Andrew Metcalf, director of Kent PR and marketing agency Maxim.

April, 2017 more

President Trump’s PR spokesperson - the toughest PR job just got tougher

Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.

January, 2017 more

latest tweets

RT @lmacdougall93: Late to the twitter party on this, but honoured and excited to be shortlisted for Kent Digital Journo this year @Maxim_P

3 hours ago

For the evening crowd... https://t.co/RVaUv1ZsJI

4 hours ago

RT @DigitomTV: @TWBC_Business Sponsoring the #KPBA for the 3rd year running, helping support the importance of local journalism in our coun…

6 hours ago

Lots of orders received for the Kent Press & Broadcast Awards ceremony today, including from #KPBA host @gavineslerhttps://t.co/RA9dI3aGYP

8 hours ago

RT @JohnNurden: Wow! Fantastic news. Thanks guys. And now I'm old enough to appreciate @SagaUK. Awesome opposition... https://t.co/xcfImtCu

9 hours ago

The full list of finalists for the Kent Press & Broadcast Awards 2017 is now live at https://t.co/7dpsi3EayT #KPBA https://t.co/SegtLxpjPX

9 hours ago

RT @KentishGazette: Gazette shortlisted in #kpba Kent Press and Broadcast awards. Also nominated @TheHarryBell & @JoeWalker17 https://t.co/

9 hours ago

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