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Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

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Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

Created by Maxim

Kent Press & Broadcast Awards

The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.

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Kentcentric

Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.

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news & events

Tweets from #KPBA 2018

A selection of tweets from the Kent Press & Broadcast Awards ceremony, held at The Spitfire Ground St Lawrence, Canterbury.

July, 2018 more

Winners announced for the Kent Press & Broadcast Awards 2018

Awards have been presented in 15 categories to recognise the efforts of print, broadcast and digital journalists at this year’s Kent Press & Broadcast Awards (KPBA).

July, 2018 more

Maxim in tandem with charity bike rider

Maxim has signed up to support a 2,000 mile charity bike ride from Rye in East Sussex to Syracuse in Sicily this September.

June, 2018 more

latest tweets

RT @DigitomTV: Congratulations to all of this years Kent Press & Broadcast Award winners, organised by @Maxim_PR. Here's the official film…

5 hours ago

We also created an 'unofficial' video which includes pictures and films from the #KPBA finalists. Thanks to everyon… https://t.co/P90jKxQF0b

6 hours ago

The official highlights film of the Kent Press & Broadcast Awards ceremony is now live at https://t.co/ViTtEv2SUY.https://t.co/DPFKHGWpfu

8 hours ago

RT @KentNLPodcast: Look what came in the post! #kpba https://t.co/rniEyFMY3G

11 hours ago

Well done, everyone! 👏🏆🍾 #KPBA https://t.co/lTr53Rzumn

13 hours ago

RT @IsleThanetNews: The Isle of Thanet News wins best Kent news website title at county press awards - https://t.co/n7S7RX9vux

16 hours ago

Currently 28.5 degrees in the office. Alice might have to share her cool mat soon... #OfficeDog https://t.co/8sDSBJOnqb

1 day ago

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