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Erica at the Adventure Golf

Adventure golf putts media management to the test

An ambitious client project saw Account Manager Erica Jones of PR and marketing agency Maxim juggling TV stations and interviews in an intense day of filming. Here she explains why even when the story is effortlessly spread, there’s still a lot of work to be done.

August, 2019 more

Wetherspoons calls time on social media

Is the decision from Wetherspoons' Tim Martin to call time on social media a cynical ploy to simply cut costs at the budget pub chain, or are the likes of Twitter and Facebook going a little flat for some brands? Andrew Metcalf and Rachel Knight of PR and marketing agency Maxim give their views.

April, 2018 more

latest tweet

Seen far more issues on Facebook than in the media...

18 hours ago

The #KPBA ceremony in tweets

Social media is an important part of the Kent Press & Broadcast Awards ceremony. Relive the day via some of the best tweets.

July, 2017 more

President Trump’s PR spokesperson - the toughest PR job just got tougher

Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.

January, 2017 more

Relive the Kent Press & Broadcast Awards ceremony 2016

The best of the tweets using #KPBA before, during and after the Kent Press & Broadcast Awards ceremony.

July, 2016 more

Public relations versus marketing

What is the difference between public relations and marketing? Erica Jones of PR and marketing agency Maxim explains

April, 2016 more

"Can we make it go viral?"

Creating an image, article or even a concept that is shared across the internet is every marketeers’ dream but it is virtually impossible to come up with an idea that is guaranteed to go viral. Often it will happen purely by accident.

January, 2016 more

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