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reputation management
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The importance of handling crisis comms correctly

Every organisation, regardless of size or industry, is susceptible to crises that can potentially tarnish their reputation and even threaten their very existence.

March, 2024 more

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Constructing a case for development

The construction industry is vitally important to the economy in the South East. There are some fantastic companies, but too often before a spade can be put in the ground there’s the need to navigate the court of public opinion, and that requires good communication from the start.

October, 2023 more

Understanding the political landscape

A key part of our work involves advising clients on the political landscape, and how best to engage with local stakeholders. MD Andrew Metcalf gives an insight into what recent political changes might mean for local businesses as we edge closer to the General Election.

August, 2023 more

Are you good company?

Andrew Metcalf, Managing Director of Kent PR, marketing and public affairs agency Maxim, considers what it takes to demonstrate you’re a good company.

August, 2023 more

Look after your personal brand

These days your personal brand can be just as important as an organisation’s, whether you’re a national figure or simply a business person trying to get on with an everyday job, according to Rachel Knight, Director at Maxim.

September, 2022 more

Your marketing is great, but how are your internal communications?

Are your communications overlooking an important audience? Erica Jones, Account Director at PR, marketing and public affairs agency Maxim, explains.

May, 2022 more

P&O Ferries’ reputation is lost at sea

The scandalous sacking of P&O Ferries’ 800 staff with immediate effect has damaged its reputation locally and nationally. Can the company recover, and who else has been damaged?

March, 2022 more

Own goal scored by shambolic European Super League announcement

The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.

April, 2021 more

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