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reputation management

Own goal scored by shambolic European Super League announcement

The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.

April, 2021 more

Buckmore Park by Simon Burchett

Maxim ensures story is on the right track for publicity

A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.

April, 2021 more

latest tweet

Seen far more issues on Facebook than in the media... https://t.co/sHshN1zl6R

18 hours ago

Trust – the bedrock for business

Trust is at the heart of every decision we take, whether it’s the technology we buy, the car we drive, the business we buy from or recommendations to others – or the politicians we vote for. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, considers what it means for business.

February, 2021 more

Protecting the integrity of your brand in times of crisis

Maintaining the integrity of your brand should be a key consideration for any organisation and it is often during a crisis that the matter requires the greatest attention, writes Philip Jones, Director at Kent PR and marketing agency Maxim.

October, 2020 more

Top tips for becoming a valued media spokesperson

The media is constantly on the lookout for credible spokespeople to respond to enquiries, often resulting in interviews in print, on radio, and on television. Andrew Metcalf, Director at PR and marketing agency Maxim, offers some advice on becoming – and proving yourself – a valued spokesperson for the media.

March, 2020 more

Protecting your reputation during the Covid-19 outbreak

Every business should be considering the possible impact of Coronavirus on how they operate during the ongoing uncertainty.

March, 2020 more

Are you looking after your brand?

It’s a small thing, but your company logo plays a massive part in identifying your business. Erica Jones reminds us why it’s important to look after your logo.

May, 2018 more

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