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An awards writing checklist

Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.

April, 2021 more

Trust – the bedrock for business

Trust is at the heart of every decision we take, whether it’s the technology we buy, the car we drive, the business we buy from or recommendations to others – or the politicians we vote for. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, considers what it means for business.

February, 2021 more

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Seen far more issues on Facebook than in the media... https://t.co/sHshN1zl6R

19 hours ago

Can bricks ever again compete with clicks after Covid?

With online sales rocketing and footfall in physical shops significantly down, Andrew Metcalf, Director of PR and marketing agency Maxim, considers the options for our communities and struggling high streets.

February, 2021 more

Protecting the integrity of your brand in times of crisis

Maintaining the integrity of your brand should be a key consideration for any organisation and it is often during a crisis that the matter requires the greatest attention, writes Philip Jones, Director at Kent PR and marketing agency Maxim.

October, 2020 more

Businesses urged to keep the marketing tap running

Maxim’s Andrew Metcalf takes us into his bathroom to explain how businesses can get their marketing activity right.

September, 2020 more

Things to consider before signing up to influencer marketing

If you’re considering recruiting social media influencers to help promote your products or add their name to your cause, it is not without risk and, argues Maxim’s Andrew Metcalf, it’s a case of caveat emptor – buyer beware.

September, 2020 more

Preparing for business re-opening and the post-covid world

While some of us will still be in shock over the impact of covid-19 on our businesses, many will have moved on to anger, and others might have accepted it. Andrew Metcalf, director of Maxim advises people to consider what they might do next.

April, 2020 more

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