Having completed my first year of my degree, studying Marketing with Advertising at University of Hertfordshire, public relations was an area of marketing that I had not yet fully grasped. My week's work experience at Maxim, a PR and marketing agency, has really helped me understand what public relations is and where it fits in, in building customer relationships.
After struggling through the traffic into Tunbridge Wells, I arrived on Monday morning to a warm welcome from everyone in the team and felt immediately comfortable. I was excited to hear from Phil that my very first task was to write a press release.
Before my week at Maxim, I had only ever written one press release as part of my course, to which, rather unhelpfully, I had never got any feedback. Having had a summer away from university, I also felt pretty rusty when it came to writing, so naturally I was quite nervous.
However, after being fully briefed and given support material on how to structure a press release, I didn’t feel too daunted. I went on to write three further press releases. The guidance and feedback I received for all my work from various members of the team over the week really helped me to improve my writing.
Later on in the week, I was given the chance by Rachel to produce a draft for a flier. It was a great insight into the processes involved in producing a leaflet and I am excited to see my work be brought to life by a graphic designer.
As well as writing, I was also invited to a meeting between members of the team, in which they were discussing a new potential client and the work they could do for them. I was actively encouraged to give my views and suggest ideas and it really made me feel a part of the team. It was also really helpful getting a full back-story about the client and why they are looking to use PR; this prepared me well for a research task looking at possible media outlets for the new client.
My week at Maxim has given me a lot of insight into the working environment at an agency. The experience has really given me confidence as I look towards my year’s work placement and I am definitely considering PR as a possible career path.
I’d like to say a big thank you to everyone at Maxim for making my week so enjoyable as well as insightful. I appreciate you all taking the time to give me constructive feedback on my work and help me in developing my skills.
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