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Tour de France comes to Kent

On this day: 8 July 2007

An estimated one million people lined the Kent route when the Tour de France, the world’s largest annual sporting event, tipped up back in 2007 – and Maxim was part of the team that spent months preparing for the arrival of the peloton in Kent on 8 July.

A report by the Sport Industry Research Centre at Sheffield Hallam University estimated the event was worth £15m to Kent’s economy and a further £73m to London.

Maxim’s work involved pushing Kent as a visitor destination to the travel press, piggybacking on the global reach of the event and promoting Kent as a business location. We also enlisted the county’s media and helped inform residents of the best places to enjoy the spectacle along the route, or how to avoid the road closures.

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