‘The bomber will always get through’ was Stanley Baldwin’s gloomy 1932 prediction as he pondered the impact aerial warfare would have in any coming European conflict.
I sometimes feel the same about typos and their uncanny ability to slip through the net.
Typographical errors are hardly a matter of life or death, but any mistake in a piece of marketing material can severely damage its credibility.
A mistake in a piece of literature for a public consultation will have residents questioning whether developers spelling their town Folkstone really will live up to the promised attention to detail, while a sloppy CV is guaranteed to end up in my bin. And, if you send my father a sales brochure full of spelling mistakes, he’ll return it (corrected), with a request to take him off your database.
But while it is hard to ensure a typo never gets through, there are steps that can be taken to minimise them.
Check, check and check again. Even when something has been signed off and is ready to send or go to print, take five minutes to give it a final read through
With apologies for any typos that may have crept into the above.
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