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Crowe Clark Whitehill - a leading national audit, tax and business advisor

Helping firm figure it out

Brief

  • With a major presence in Kent, Crowe Clark Whitehill (CCW) is keen to confirm its position as a leading national audit, tax and business advisor with locally-based experts supporting businesses across the south east. 

  • Engage with the Kent business community via the media.
  • The firm changed its name from Horwath Clark Whitehill, reflecting its position within Crowe Horwath international, a top ten global accountancy network, while retaining the history associated with Clark Whitehill in the UK.

Results and highlights

  • Through regular and positive editorial coverage of the firm, CCW is now well established across the region’s media and is a well-respected accountancy commentator on the implications of government policy, the tax regime and health of the UK economy. 

  • Maxim successfully launched CCW Recovery Solutions, the firm’s insolvency and business advisory practice, to the media and wider business community.  

  • Increasingly recognised by the region’s media as an industry expert, CCW, and colleagues in CCW Recovery Solutions, are frequently called upon for economic and business comment. 

  • Maxim has also undertaken a series of roundtable lunches bringing together CCW and their customers with an influential business editor to focus on key issues impacting on the local economy.
  • Helping to differentiate CCW from its competitors, Maxim has delivered an advertising campaign aimed at key publications in the region.
  • Maxim has also successfully brokered the delivery of a series of international trade-related workshops with a key business representative.

Services delivered

Media relations, Corporate communications, Community relations

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