International Association of Book-keepers
Balancing the books
Brief
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Promote the International Association of Book-keepers as the leading UK and international professional body for those providing bookkeeping and related accounting services to small businesses, and as a provider of Ofqual-accredited courses and qualifications for people seeking the skills to become a bookkeeper.
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Position the chief executive as an expert commentator on matters of concern to small businesses.
Results and highlights
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Maxim secured a regular comment column for the chief executive in the business pages of a regional publication.
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Selected press releases issued to media concentrating on target sectors, such as start-up and financial titles, to raise awareness of the International Association of Book-keepers.
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A bank of case studies of successful bookkeeping businesses developed for niche market outlets, such as those read by people considering returning to work after career breaks.
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Maxim is working to strengthen relations between the association and key stakeholders.
Services delivered
Media relations, Stakeholder management