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International Association of Book-keepers

Balancing the books

Brief

  • Promote the International Association of Book-keepers as the leading UK and international professional body for those providing bookkeeping and related accounting services to small businesses, and as a provider of Ofqual-accredited courses and qualifications for people seeking the skills to become a bookkeeper.
  • Position the chief executive as an expert commentator on matters of concern to small businesses.

Results and highlights

  • Maxim secured a regular comment column for the chief executive in the business pages of a regional publication.
  • Selected press releases issued to media concentrating on target sectors, such as start-up and financial titles, to raise awareness of the International Association of Book-keepers.
  • A bank of case studies of successful bookkeeping businesses developed for niche market outlets, such as those read by people considering returning to work after career breaks.
  • Maxim is working to strengthen relations between the association and key stakeholders.

Services delivered

Media relations, Stakeholder management

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