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They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

reputation management
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reputation management

In business, a company’s reputation is sacrosanct. Protecting and safeguarding this hard-earned commodity is essential.

Should a business suffer an incident, a quick and measured response is essential in rebuilding relations with whoever has been affected, whether it’s the public, customers, suppliers or stakeholders.

Maxim’s crisis management expertise helps companies navigate negative events and bad news, which would otherwise damage their standing in the marketplace. We always plan for the worst, confident in the knowledge that the risk – no matter how small – has been considered and will be handled professionally.

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can assist with media training and preparing spokespersons for broadcast, as well as print, interviews.

If needed, Maxim can also provide ‘out of hours’ media relations cover, acting as your press office to provide a rapid response should it be required.

Visit our portfolio for examples of our work in reputation management.

social media

Online reputation is key

Bad news travels quickly, especially via social media.

As with any aspect of reputation management, it is important to make sure an organisation is well thought of by communicating its ongoing good work – social media is a relatively easy way to do that.

If a crisis does strike and is in the public domain, it is important to react quickly and appropriately – every situation will be different. If you continually ignore online complainants, it could be a matter of days before your reputation is ruined.

Get in touch for advice on your social media strategy.

Created by Maxim

Kent Press & Broadcast Awards

The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.

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Kentcentric

Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.

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news & events

President Trump’s PR spokesperson - the toughest PR job just got tougher

Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.

January, 2017 more

Gavin Esler to host Kent Press & Broadcast Awards

Award-winning television and radio broadcaster, writer and journalist Gavin Esler will host this year’s Kent Press & Broadcast Awards ceremony.

January, 2017 more

Ten questions to drive your marketing

Before diving headlong into marketing your company, and blowing your budget by adopting a bull in a china shop approach, step back and ask yourself some fundamental questions about your business.

January, 2017 more

latest tweets

RT @pressgazette: Bureau of Investigative Journalism launches two-year Google-funded project to boost regional press data research https://…

12 hours ago

RT @celiagw: Oh now that's the best news I've had all day... https://t.co/KqfwFNZbb1

12 hours ago

When recruiting, we'd rather see someone has made an effort to gain practical experience than an industry-specific degree #commschat

13 hours ago

We've had students doing PR degrees on work experience and were surprised at their lack of practical skills #commschat

13 hours ago

RT @CommsChat: No plans tonight? Join us, 8-9pm, for a look at the value, or not, of degrees in the #PR and #IC industry: #CommsChat https:…

15 hours ago

11 days to enter the Kent Press & Broadcast Awards, a scheme that wouldn't exist without these organisations #KPBAhttps://t.co/vWsJPbw70G

17 hours ago

It's always good to win awards, but is there a benefit to be had from taking part? https://t.co/afCQnU4HIt

21 hours ago

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