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Visit Kent – the county’s tourism champions

Leading by example

Brief

  • Provide media relations support and consultancy to raise awareness of the importance of the tourism industry to the economy of Kent. The county is one of the most popular visitor destinations in the UK and its tourism and leisure industry is worth £3.4 billion per year and supports 64,600 local jobs.
  • Raise awareness of Visit Kent and its role in supporting the county’s tourism destinations, attractions, accommodation providers, cross-Channel operators and other tourism-related businesses. 

  • As the public-private sector partnership responsible for promoting Kent as an attractive destination and enhancing the tourism sector, its infrastructure and product base in the county, Visit Kent is an important voice of the industry.
  • Launch major Visit Kent initiatives such as the Kent Big Weekend and the Kent Greeters programme.
  • Provide proactive and reactive media relations support and consultancy with local and regional consumer press and national trade press.

Results and highlights

  • Extensive media coverage locally and nationally regarding all Visit Kent activities.
  • Maxim’s PR expertise and longstanding relationship with the media has ensured Visit Kent has a very strong editorial profile and is intrinsically perceived as the voice of the county’s tourism industry. 

  • Maxim has successfully played its part in establishing Visit Kent as the expert commentator on all matters relating to the health and success of the county’s tourism and leisure industry.
  • More attractions, more free tickets for local residents, and more media partners year-on-year have been secured to support the Kent Big Weekend.
  • Supporting the expansion of Kent Greeters from the initial launch in Thanet, as a pilot and the first programme in Europe, to a county-wide project now working with cross-Channel partners.
  • Working with stakeholders and opinion formers to raise awareness of the success of Visit Kent as a highly effective private-public partnership, which is now recognised as an award-winning national leader among destination marketing organisations.

Services delivered

Media relations, Corporate communications, Stakeholder relations

meet our newest clients

Kent Wildlife Trust

The leading conservation organisation covering the whole of Kent and Medway, dedicated to protecting wildlife and wild habitats for everyone to enjoy.

Hobbs Parker Property Consultants

Chartered surveyors and planning consultants supporting rural landowners and the development community across Kent.

Kent Medical Campus

With its focus on health, science and education, Kent Medical Campus is earmarked to be home to up to 4,000 jobs near Junction 7 of the M20.

South East LEP

The South East Local Enterprise Partnership champions the economy of East Sussex, Essex, Kent, Medway, Southend and Thurrock.

Tunbridge Wells Borough Council

Maxim advises on TWBC's plans to deliver a new theatre, civic centre and commercial property in the heart of the town.

ElecLink

The Eurotunnel-owned project providing an important new fixed power connection capable of transmitting a Gigawatt (1,000MW) of electricity via the Channel Tunnel.

Ashford International Truckstop

An award-winning Kent-based truckstop with plans to expand.

Corinthian Benefits

The national auto-enrolment pension and employee benefits adviser.

Medway Clinical Commissioning Group

Medway CCG plans and buys health services across the Medway towns, deciding what NHS services are available to residents.

Agile Business Consortium

Agile Business Consortium is a not-for-profit membership organisation that aims to provide global leadership in promoting, supporting and enabling the adoption of Agile at all levels.

NIAB EMR

NIAB EMR brings together East Malling Research and the National Institute of Agricultural Botany to create a major international scientific centre of excellence for crops, top fruit and soft fruit research and development.

Merchant Talyors’ Guild

Merchant Talyors’ Guild is one of the 12 great livery companies of the City of London.

Arriva Southern Counties

Arriva runs local bus services in Milton Keynes and across Buckinghamshire, Berkshire, Hertfordshire, Bedfordshire, Southend, Kent, Surrey and parts of Essex and Sussex.

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