Vertex Law, a leading corporate and commercial law firm

A case in point

Brief:

• Position Vertex Law as a leading South East corporate and commercial firm of solicitors.
   
• Highlight what makes the firm modern, innovative and progressive.
   
• Showcase its legal expertise in banking and finance, corporate, commercial, dispute resolution, real estate and technology & media – and build awareness of the firm in key market sectors.  
   
• Identify advertising and sponsorship opportunities offering maximum return for the money invested
   
• Work alongside the broader marketing team

Results and highlights:

• Maxim has worked with the Kings Hill based law firm since it was formed in 2005, bringing together leading and well-respected legal experts from the county’s largest legal practices. The firm is now recognised as a fully-fledged, well established and innovative law firm.
   
• The initial marketing focus on securing awareness of Vertex via the regional business press has been extended to build editorial relations with key industry media. Current targets include the pharmacy, dentistry, technology, food manufacturing and local government press – and regular articles have been secured.
   
• Careful planning and targeting of the advertising budget has given ongoing profile in key areas at modest cost.
   
• By working closely with the individual legal experts, Maxim has successfully identified an ongoing series of legal issues that are of interest to the business media – and their readers, enabling Vertex to be positioned as expert business advisors.