Lappset Playworld UK Ltd, a leading provider of play and fitness equipment

Marketing is child’s play for Maxim

Brief:

• Announce the creation of Lappset Playworld (LPUK), a leading provider of play and fitness equipment, established in 2010 when two family owned companies merged.

• Identify and target new markets through marketing and media relations
   
• Create both brand awareness and sales leads.

• Launch new products to the UK market.

Results and highlights:

• Maxim has created an integrated 12 month marketing strategy that targets a wide range of sectors and includes exhibitions, advertising, direct mail, magazine inserts, email marketing, online activity as well as PR.

• Following the creation of a new branding style, a range of marketing material has been produced including new fliers, adverts and exhibition equipment. Maxim is responsible for copywriting, arranging the design and production of all material and booking advertising space where necessary.

• A website and sub brand has been created to support LPUK’s range of skate products.

• Sales leads have been created as a direct result of the marketing activity carried out by Maxim.

• The launch of Angry Birds Activity Parks in the UK resulted in more than 100 of the world's major media outlets covering the story including the BBC, The Times, The Telegraph, Reuters and Metro International. Maxim also organised the launch event which was held at the Residence of the Finnish Ambassador in London.