Business Link in Surrey

Strengthening link with the business community

Brief:

• Provide a cost-effective media relations service to publicise the Business Link service in the Surrey media.
   
• Produce a regular Business Link magazine with content sourced from Business Link, other business support organisations and private sector advisers.
   
• Help reinforce relationships with Business Link’s local partners and stakeholders.
   
• Support one-off projects and campaigns.

Results and highlights:

• Surrey Business News, a bi-monthly business-to-business magazine with a broad range of articles relevant to the local business community, was developed and successfully published.
   
• A hard-hitting campaign across different geographic areas and targeting specific sectors of the economy to promote basic skills training was delivered.
   
• Development of a stakeholder communications programme resulted in improved levels of awareness and understanding of the role of Business Link in Surrey.
   
• Maxim generated significant ongoing coverage in the Surrey media about Business Link, its programmes and its successes.