Twitter is the most popular form of social media to promote businesses, according to a recent poll conducted by Maxim.
It's the perennial question asked of journalists who leave the 'sanctity' of the newsdesk to join a PR agency: Why have you sold your soul and turned to the ‘dark side’? With many of the team at Maxim being former journalists we’re very aware of the 'them and us' attitude.
Successful media relations isn't just about the news value of the individual story, it's also to do with how you present the story.
Appointing a PR and marketing agency: where do you start? The first, and most important thing to do is develop and agree a brief, which is realistic, deliverable and above all is consistent with your company’s broader business plan.
Many believe that verbally agreeing with a journalist that their comments will be ‘Off the record’ means they won’t be quoted, and therefore will be protected. However, that’s not the case in today’s 24/7 news world, and arguably never has been.
Ardo UK, the Ashford-based frozen food company, has re-appointed Maxim to help it build on its already strong reputation as a leading supplier to retailers, hotels, restaurants and leisure companies, as well as food manufacturers.
The hashtag has quite literally become a bashtag for McDonald's after its #McDStories backfired with many disillusioned customers choosing to use the opportunity to criticise the fast food giant.
Do you need a helping hand with Twitter? Here are a few helpful hints for businesses entering the twittersphere. You can also download a PDF to keep.
The Good, the Bad and the Ugly sides of PR will be discussed during the inaugural Institute of Directors Marketing and Communications Forum.
The Chancellor has unveiled plans to spend billions of pounds on building railways, roads, schools and power stations as a way of kick starting the UK economy – but will it work?