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| Green generator goes global |
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A groundbreaking green energy technology continues to gain international interest thanks to editorial coverage in key media, notably the Financial Times and Sunday Times, plus satellite news coverage – all secured by Maxim.
Oil Drum, the Kent renewable energy company, has developed ‘Save-Fuel’, an on demand hydrogen generator that uses hydrogen technology to improve fuel efficiency and cut vehicle emissions to contribute towards a greener environment.
A key part of the strategy to secure international coverage saw Maxim identify British Satellite News (BSN), a free world television service which provides coverage of worldwide topical events and stories from Britain on behalf of the Foreign and Commonwealth Office.
After negotiating an interview with BSN, the broadcaster visited Oil Drum’s operations and interviewed the Managing Director Darryl Watts and subsequently broadcasted the story to its network of clients. As a result of growing interest in ‘all things green’, the ‘Save-Fuel’ programme was picked up and broadcast across the world, including stations in Egypt, Yemen, Iraq, Bahrain, Syria and Iran.
The most recent broadcast was by Japan Green TV which stimulated a number of enquiries from companies in Japan to license the hydrogen technology.
Darryl Watts said: “Although our technology is in the right place at the right time, we still had to find a way of telling the world what it offers. The team at Maxim immediately grasped what we were all about as a company and their creativity and expertise has been instrumental in securing international editorial coverage. As a result Maxim’s work continues to generate enquiries from around the world to license our technology.” |
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